Toneband
Role: Industrial Designer
Toneband was an effort by Epson to break into the fitness wearable market. The was a team effort for concept developement with tons of sketching, 3D printing, and modelmaking with an external vendor. The final deliverable was two concepts, I was responsible for the following.
This project kicked off with a landscape analysis of fitness wearables on the market. Once opportunities were determined, we created a spectrum of several market entry points and the inspiration behind them. Each one of us took on a language and sketched on the archetype.
Concepting consisted of sketching and visualization of various ideas and increasing resolutions until a final direction was arrived at with the client.
